Why Every Business Needs an Introduction Video

By Zach Harig – Harig Creative Services

Let’s be real—today’s world is all about attention. If you can’t catch someone’s eye in the first few seconds, you’ve likely lost them. That’s why an introduction video for your business isn’t just a nice-to-have anymore—it’s an essential.

People do business with people they trust.

When potential clients land on your website or social media, they’re not just looking for what you sell—they want to know who you are. What do you stand for? Why should they choose you over the next guy?

A documentary-style “Who We Are” or “What We Do” video instantly gives people a sense of your voice, your values, and the people behind your product or service. It builds connection. It builds credibility. It builds trust.

You don’t need a massive marketing department.

I talk to small business owners all the time who say, “I know I need video, but I don’t have a marketing person.” Good news—you don’t have to.

That’s exactly why I started Harig Creative Services. I’m here to bring affordable, professional, story-driven video content to the small businesses, entrepreneurs, nonprofits, and organizations that make West Michigan special. You don’t need to script anything, hire actors, or know how to light a scene—I’ll walk you through it and handle everything.

It’s the 24/7 handshake your business deserves.

An intro video acts like your digital handshake. It runs on your website, your social media, your email signature—24/7, 365. It tells your story, sells your message, and sets the tone before you ever meet a potential client or customer.

And let’s be honest—most people would rather watch a quick video than read through a wall of text.

Your story is your most valuable marketing asset.

Whether you’re a local bakery, a contractor, a nonprofit, or an established brand, you have a story that deserves to be told. Your “why” matters. Your journey matters. And when people see and hear that story, it sticks.

So, if you’ve been putting it off, waiting for the “right time,” or assuming video is out of reach—don’t. You’ve already got everything you need. You’ve got a story. I’m just here to help you unleash it.

Let’s create something powerful together.
📩 zach@harigcreative.com
🎥 www.harigcreative.com